Industry professional and foremost marketing communications expert, Jide Sipe is the Head, Marketing and Corporate Communications of EcoBank. He joined the Bank in June 2021.
In his new position, Jide has brought his over 14 years’ experience in public relations, media & brand management, having built a reputation as a successful marketing communications expert, to bear in leading the marketing and corporate communications department of Ecobank in Nigeria.
Over the course of his career, he has developed skills such as: strategy development, project management, relationship management, research skills, strong communication and presentation skills, ability to multitask, interpersonal skills and strong analytical skills much of which will be needed for his new job.
Prior to joining the services of financial giants, Ecobank, he was once the Brand Management & Marketing department of Heirs Insurance Limited & Heirs Life Assurance.
Jide Sipe was a Manager at GTBank where he spent more than a decade there. He covered the areas of Brand Management, CSR, Media Relations, Products Promotions and Marketing. Before he left the bank, he managed the Experiential Marketing and Activations unit.
Remarkably, Jide joined GTBank in 2007 as an Executive Trainee and in 2009, he was responsible for organizing the launch for GTBank’s UK subsidiary and subsequently Liberia, Kenya, Rwanda and Tanzania.
His role during the period also involved managing many CSR projects such as the Principal’s Cup, Autism Conference, Double Club Project with Prada Foundation, YinkaShonibare’s “Ship in a Bottle” London exhibition, Swiss Red Cross and the Students in Free Enterprise (S.I.F.E) initiatives.
From 2011 to 2013, he was responsible for the Products Promotions and Marketing Team during which key products were created such as; GTCrea8, SME Markethub, Mobile Banking, Seniors Account & Platinum Banking.
Jide holds Bachelor of Science (B.Sc.) in Urban & Regional Planning from the University of Lagos. He also holds a Post Graduate Diploma in Business Administration and Management from the University of London. Similarly, he attended Lagos Business School, Pan-Atlantic University’s Executive Programme in Strategic Business Leadership. He is also an Associate Member, Nigerian Institute of Public Relations.
Jide is an experienced Marketing & Brand Manager, Mr. Sipe’s multi-faceted career, which cuts across several fields, industries and regions within the country and abroad will come to play in leading and enriching the Bank’s Marketing and Communications efforts with in-depth expertise, top-notch creativity and an extensive breadth of value-adding networks.
By: Damilola Oladele (Publisher, The Voice Magazine & onwners of DamaTv)
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